Enterprise ecommerce platform comparison: how to select between Magento, Salesforce, Hybris and Shopify

Enterprise ecommerce platform comparison: how to select between Magento, Salesforce, Hybris and Shopify

Managing an online business is now more challenging than ever. You need to exceed customer expectations and deliver a flawless experience if you want them to visit your site again and again. If you’re expanding your online store, looking for new solutions for improvements, or setting up a business from scratch, your choice of an enterprise ecommerce solution has a significant impact on the profitability and success of your online store. Therefore, you need to find the most trustworthy and secure platform from a wide variety of alternatives.

In this article, you will find advice on how to select the ecommerce platform tailored to your specific business requirements. So let’s begin with comparing Salesforce Commerce Cloud vs Magento Commerce vs SAP Hybris vs Shopify Plus. 

Magento Commerce

Magento is the leader in the online business world. Moreover, after their recent acquisition by Adobe, Magento Commerce has become far more accessible to businesses, providing their customers, partners and developers with enormous commerce solutions and experiences. The Forrester Wave market research company named Magento the best B2B platform.

But as every ecommerce platform, it has pros and cons. Let’s begin with the Magento advantages.

Flexibility. Magento Commerce provides more flexibility in terms of offering products in multiple colors, materials, design options and finishes.

User-friendly. Magento websites have one of the best navigation systems available and as a result, you can browse easily and navigate smoothly through the shopping cart with the help of layered design.

Scalable. Magento Commerce can maintain up to five hundred thousand products and thousands of transactions per hour.

Mobile-first. Magento is a mobile-friendly platform as it provides an opportunity to design a site optimized for mobile without difficulties and to deliver the best mobile experience to customers. Moreover, Magento Commerce introduced Magento Progressive Web Applications (PWA) Studio, a set of tools for designing online stores with simple, front-end experiences on mobile devices.

Wide Community. There is a wide community of Magento users as it’s one of the most popular ecommerce platforms in the world. So if you have any difficulties in implementing the platform, you can get more support thanks to a huge developer community.

Magento disadvantages

Time-consuming. Magento is a layered software, and its complicated architecture makes the process of designing the site quite difficult and time-consuming.

Developers. Magento is a huge platform, but It’s not easy to find skilled and experienced Magento developers. 

Stores built with this platform: Radley, Bulgari, Oliver Sweeney, Ford, Chopard, Christian Louboutin, Oliver Bonas, Land Rover, Easy Spirit and more.

Salesforce Commerce Cloud

Salesforce Commerce Cloud, formerly called Demandware, is a platform designed to allow merchants to operate smoothly across digital channels without bothering about servers, security, or customization. Due to the acquisition of CloudCraze, Commerce Cloud provides customers with a leading B2B commerce solution optimized particularly for businesses that are willing to have remarkable ecommerce experiences for their business clients. 

         Let’s talk about Salesforce advantages.

Customizable dashboard. Salesforce Commerce Cloud allows swift customization for different retail industries.

Easy-to-navigate software. The software is very simple to navigate. The tabs are divided into different categories, such as Accounts, Leads, Home and other.

Scalability. Salesforce Commerce Cloud can also manage huge demands and support hundreds of thousands of products and thousands of transactions per hour. 

Einstein for B2C Commerce supports such capabilities as Einstein Product Recommendations, Einstein Predictive Sort, Einstein Commerce Insights, Einstein Search Dictionaries, Einstein Search Recommendations and Einstein Labs.

Integrations. Salesforce Commerce integrates with apps and third-party systems in Salesforce’s AppExchange.

But It has its drawbacks. 

Salesforce disadvantages

Problematic technical support. It’s quite complicated to contact Salesforce technical support in case questions arise, sometimes it takes days or even weeks to contact them.

Customization. Customizing is complicated, and Salesforce’s prior approval is required. Merchants must ask for approval for site customizations. 

Stores built with this platform: Hugo Boss, Ralph Lauren, Adidas, L’oreal USA, Clarins, Converse, Lacoste, Lancome, Tourneau, Tate Modern and more.

SAP Hybris (Cloud)

Hybris is a customer engagement platform that is flexible enough to work on any given channel.

This platform has a lot of pros.

Hybris advantages

Omni-channel fulfillment. Hybris creates an excellent user experience across all channels, including desktop, mobile and tablet.

Integration with all SAP solutions. The platform can be integrated smoothly with existing business solutions, such as CRM and ERP, CSV, ImpEx, and SAP.

Product Content Management module. It allows merchants to support better customer engagement and customer experiences. PCM collects data from various sources and enables product managers, suppliers and stakeholders to work together at the same time. 

A scalable system. SAP Hybris easily manages increased traffic and supports thousands of transactions per hour.

But there are undoubtedly cons of Hybris.

Hybris disadvantages

Small community. The Hybris support community is very small and is not as developed as other communities.

Developers. Hybris is known to be a robust system. There are not so many development agencies that can give high-quality Hybris implementation, as this platform demands the understanding of Model, Service, and Jalo tiers.

Reporting and analytics. Native reporting and analytics features are lacklustre and ineffective, and for many customers it causes frustration on a day-to-day basis.

Stores built with this platform: Aldo, Asics, Joules, L.K. Bennett, MaxMara, Target, Costco, Oakley, Maplin and more.

Shopify Plus

Shopify Plus is a fully-hosted ecommerce platform that provides everything you require from end to end to launch the business and begin selling your products to the world. 

Here are some pros of this platform to consider.

Shopify advantages

Simplicity.  The Shopify Plus platform is among one of the most user-friendly ecommerce solutions out there, making it a top choice for those who are bogged down by technology and other tedious administrative tasks. 

Scalability. The Shopify Plus platform manages thousands and thousands of transactions per minute so that your online store functions in an efficient way to provide excellent browsing experiences.

Apps and Integration. Shopify Plus provides you with effective apps like Wholesale channel, Shopify Flow, Launchpad, Script Editor, Transporter app, and Bulk Account Inviter.

Well-designed themes.  One of the main benefits of choosing Shopify Plus is access to hundreds of themes, so you shouldn’t worry about finding something that suits the style of your online store. Shopify Plus has 10 free ecommerce themes. 

Customer Support. Shopify Plus’s customer support is one of the best on the market as it gives access to a Launch Manager and a Merchant Success Manager. 

What about some cons of this platform.

Shopify disadvantages

Content limitations. Shopify Plus doesn’t maintain a large variety of data types in an effective way. 

Migration. If you change your mind and consider switching platforms, it’s not easy to migrate. Shopify Plus doesn’t offer a smooth transition as you can lose some of your store data.

Stores built with this platform: Nestle, Mavi, Red Bull, Tesla Motors, KKW Beauty,  MVMT Watches, Pepsico and more.

So how to make a choice between best enterprise ecommerce platforms?

When it comes to deciding which ecommerce platform to choose, you need to bear in mind that your online store will dictate the following 5 things:

  • Business size: What is the size of your online business?
  • Expansion: How fast is your business able to expand?
  • Operating expenses: What is the cost of designing your ecommerce platform and your expenditure on maintenance?
  • Customer engagement: In what ways can you monitor how your customers interact with your online store?
  • Goals: What goals will the ecommerce platform help you achieve?

Here’re some other recommendations for you to consider:

Participate in meetups and conferences. Many ecommerce companies organize events and meetings to explain how their platforms work.

Talk to ecommerce consultants and experts. You can ask for advice and opinion on your projects of ecommerce consultants. Also reaching out to people who know the platform well and asking them questions is another good option.

Consult with the platform provider. Talk to your platform provider and ask them where you can find experienced web developers who are proficient in their platform. 



Choosing the right ecommerce solution is paramount, especially for enterprises. You should make a list of key functional and non-functional requirements and then analyze the best enterprise ecommerce retail platforms available on the market or select from platforms we’ve analyzed in this article.